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Pokemon Go is what occurs when you take a cherished video game property with two decades' worth of smartphone-wielding fanatics, and give them a free augmented reality (AR) mobile application that forces them to walk (and keep walking) around their neighborhoods. The millions of US-based small to midsize businesses (SMBs) amidst a sea of Pokestops and Pokgyms are now seeing a seemingly endless stampede of foot traffic toward the point of sale (POS).
The game --- in which players try to catch exotic monsters from Pokemon, the Japanese cartoon franchise --- uses a mixture of common technologies built into smartphones, including location tracking and cameras, to encourage individuals to visit public landmarks, seeking virtual loot and collectible characters that they try to catch.
Boon Sheridan, a resident of Holyoke, Mass., has seen the action directly. His home, a converted gable-roofed church that once pulled worshipers, had without his knowledge been designated a Pokemon "gym," a location where players who reach Level 5 in the game must go to train their Pokemon characters. In the last week, as the game became the most downloaded and top grossing app, he's been wondering the way to describe to neighbors all the people who congregated on the sidewalk and pulled up at strange hours.
That's only one avenue in one city. Apart from offering Pokemon Go players a hub to charge their fast-emptying batteries, the SMB economy around the AR app craze is pulling out all kinds of stops in every which location. It all starts with Baits. Pokemon Go players pick up lures normally as items during gameplay and when leveling up, but purchasing Entice Modules is about as effective and immediate a source of hyperlocal advertising as a business could ask for. One Bait Module costs 100 Pokcoins, and a pack of eight Lure Modules costs 680 Pokcoins. The coins themselves you can purchase with real cash and 100 of them cost just 99 cents. That's 99 cents for 30 minutes' worth of guaranteed customer traffic. You may also buy Pokcoins in allotments all the way up to 14,500 for $99.99, so a company could possibly establish a Tempt every half hour on the hour for the duration of its whole store hours. If you pull up Pokemon Go from the PCMag Labs in Manhattan and pan around the complete 360 degrees, you can see heaps upon dozens of Lure Modules place in parks, by monuments and landmarks, and right in front of innumerable businesses.
Pokemon started as a Japanese Nintendo game in 1996 for Gameboy and then found in the United States in 1998. It's a role-playing game, and you control the protagonist---initially called Red---who is on a quest to catch all 150 pocket monsters (Pokemon) by throwing Poke Balls at them. This is apparently scientific discipline research to catalog every Pokemon for the protagonist's mentor, a professor. Along the way, this main character cares for and strengthens his Pokemon by fighting with other Pokemon trainers, an arch-nemesis, some bad criminals, and the leaders of Pokemon training centers called gyms. The game combines an epic quest with adorable, creative small creatures, and the fact that they're collectible makes it more addictive. What could be better?
The app's just been out a week, and already there are bars, restaurants, retail stores, and businesses of all shapes and sizes---from Florida to California---attempting to figure out how to monetize on it with deals, promotions, special events, and an infinite supply of Lure Modules. We're living in an entirely new Pokemon Go-driven economic environment: the Pokconomy.
In a way, this foreshadowed Pokemon Go. Pokemon games have consistently triggered obsession and offer an immersive universe that feels curiously parallel to our own.
Now, let's talk about Pokemon Go. The mobile game, released for iOS and Android on July 6, is critical because it's the first time Nintendo has let the Pokemon universe, or any of its games, to come to smartphones. The firm has been weighing its cellular telephone choices for a while and finally chose to partner with a location-based augmented reality gaming business called Niantic.
Thus. Many. There have been seven generations of the primary game, which has evolved as Nintendo's portable gaming consoles have changed. After the original games for Game Boy and Game Boy Color, Nintendo consistently released more for Game Boy Advance, Nintendo DS, and Nintendo 3DS. These releases came to every couple of years. Other games have depicted the Pokemon universe as well, such as the classic Nintendo 64 games Pokemon Snap and Pokemon Stadium, and more lately games for Wii, WiiWare, and Wii U. It never really finishes with Pokemon, and at this point, the universe houses manner more than 150 monsters. Presently, there are 721.
At the pizza place across the street, every time I appeared, it appeared as if someone had set another Lure with half a dozen Pokemon trainers camped outside and a few more making pit stops indoors for a slice. The dive bar around the corner is a Pokegym, with customers flowing in and out all day and night to have a couple of drinks and get their battle on.
After not playing Pokemon Go for the first few days it was out, walking down the main avenue near my flat, this past weekend felt like I was wandering into some utopian carnival. Every popular brunch restaurant up and down the block had its standard line out the door, but brunch-goers all dropped Baits to get some Pokemon while they waited.
Unlike other Pokémon games, catching does not come down to tactically squaring off one Pokémon versus another. That's due to the fact that Pokémon battles are finger swipe-versus-monster as you swipe a Poké Ball towards a Pokémon. We're delighted to share our pointers with you on how to capture and find Pokémon for your growing Pokémon Go collection.