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Pokemon Go is what happens when you take a beloved video game property with two decades' worth of smartphone-wielding fans, and give them a free augmented reality (AR) mobile program that compels them to walk (and keep walking) around their areas.
But the reverse has happened with Pokemon Go, a free smartphone game that has soared to the top of the download charts: It has sent people into streets and parks, onto shores and even out to sea in a kayak in the week since it was released. The game --- in which players try to capture exotic monsters from Pokemon, the Japanese cartoon franchise --- uses a combination of ordinary technologies built into smartphones, including location tracking and cameras, to motivate folks to visit public landmarks, seeking virtual loot and collectible characters that they attempt to get.
Boon Sheridan, a resident of Holyoke, Mass., has found the activity firsthand. His home, a converted gable-roofed church that once pulled worshipers, had without his knowledge been designated a Pokemon "gym," a location where players who reach Level 5 in the game must go to train their Pokemon characters. In the last week, as the game became the most downloaded and top grossing app, he's been wondering just how to explain to neighbors all the individuals who congregated on the sidewalk and pulled up at strange hours.
That is only one avenue in one city. Aside from offering Pokemon Go players a hub to charge their quick-draining batteries, the SMB economy around the AR app craze is pulling out all types of stops in every which area. It all starts with Lures. Pokemon Go players pick up lures typically as things during gameplay and when leveling up, but buying Lure Modules is about as powerful and immediate a source of hyperlocal advertisements as a company could ask for. One Lure Module costs 100 Pokcoins, and a pack of eight Lure Modules costs 680 Pokcoins. The coins themselves you can purchase with real cash and 100 of them cost only 99 cents. That's 99 cents for 30 minutes' worth of promised customer traffic. You can also purchase Pokcoins in allotments all the way up to 14,500 for $99.99, so a business could conceivably establish a Lure every half hour on the hour for the duration of its whole store hours.
Pokemon started as a Japanese Nintendo game in 1996 for Gameboy and then started in the United States in 1998. It's a role-playing game, and you control the protagonist---initially called Red---who is on a quest to capture all 150 pocket monsters (Pokemon) by throwing Poke Balls at them. This is ostensibly scientific discipline research to catalog every Pokemon for the protagonist's mentor, a professor. Along the way, this main character cares for and fortifies his Pokemon by combating with other Pokemon trainers, an arch nemesis, some bad criminals, and the leaders of Pokemon training centers called gyms. The game combines an epic quest with adorable, creative little creatures, and the fact they're collectible makes it more addictive. What could be better?
The app's only been out a week, and already there are pubs, restaurants, retail stores, and companies of all shapes and sizes---from Florida to California---attempting to figure out how to monetize on it with deals, promotions, special occasions, and an endless supply of Bait Modules. We're living in an entirely new Pokemon Go-driven economic environment: the Pokconomy.
In the 1999 Prima Official Strategy Guide for the first U.S. Pokemon release, Elizabeth M. Hollinger wrote, "I was hooked and found myself playing this game everywhere and anywhere, from my bedroom in the early hours of the morning to the checkout line at my local grocery store." In a way, this foreshadowed Pokemon Go. Pokemon games have always tripped fixation and offer an immersive universe that feels curiously parallel to our own.
Now, let us talk about Pokemon Go. The company has been considering its cellular telephone alternatives for a little while and ultimately chose to partner with a place-based augmented reality gaming business called Niantic. Initially a department of Google, Niantic spun off in 2015 but still received backing from Google (along with Nintendo, the Pokemon Co., and some venture capitalists) to develop Pokemon Go.
Thus. Many. There have been seven generations of the main game, which has evolved as Nintendo's portable gaming consoles have transformed. After the original games for Game Boy and Game Boy Color, Nintendo consistently released more for Game Boy Advance, Nintendo DS, and Nintendo 3DS. These releases came to every couple of years. Other games have depicted the Pokemon universe as well, like the classic Nintendo 64 games Pokemon Snatch and Pokemon Stadium, and more recently games for Wii, WiiWare, and Wii U. It never actually ends with Pokemon, and at this time, the universe houses manner more than 150 monsters. Currently, there are 721.
At the pizza place across the street, every time I looked, it appeared as if someone had set another Tempt with half a dozen Pokemon trainers camped outside and a few more making pit stops inside for a piece. The dive bar around the corner is a Pokegym, with customers streaming in and out all day and night to have a few drinks and get their battle on.
After not playing Pokemon Go for the first few days it was outside, walking down the main avenue near my apartment, this past weekend felt like I was drifting into some utopian carnival. Every popular brunch restaurant up and down the block had its usual line out the door, but brunch-goers all dropped Lures to catch some Pokemon while they waited.
In Pokémon Go, however, that's a bit faster than typical. Unlike other Pokémon games, catching does not boil down to strategically squaring off one Pokémon against another. Rather, to Catch Pokémon in Underwood QLD 4119, you have to have excellent aim. That's due to the fact that Pokémon battles are finger swipe-versus-monster as you swipe a Poké Ball towards a Pokémon. There are little techniques that we've discovered, however, to assist you determine the best approach of catching a Pokémon, in spite of the entire procedure feeling like it's left approximately luck. We're pleased to share our suggestions with you on ways to catch and find Pokémon for your growing Pokémon Go collection.